All great marketers are saying that blogging is a great tool for marketing. Why? Because Blogs are a two-way conversation between blogger and bloggee (plus all the readers in between). Through commenting and cross-linking, you can share feedback. You can build your network. You can become, dare I say it, an Internet celebrity!
Today I would like to share with you about an interesting article from my online friend. It is about “How to run an internet business without a website!” Sounds interesting huh! Stay tune.
Here is Lorrie Morgan-Ferrero article from her awesome “Red Hot Copy” blog.
My website www.red-hot-copy.com has been down for three long days now. That means no online sales. That means no email. That means brand, spanking new web surfers looking for information about copywriting pull up a “Page Not Found” when they Google my website.
I am not a happy camper.
But life goes on. It has to. So how can an Internet marketer run an Internet business without a website? Here are a few workarounds to keep you in business while things get straightened out.
- Keep an alternate email address in your back pocket. Sure it looks more professional to have your email address with part of your URL or website listed as the root. But having a free email address is also handy if your website isn’t working. I recommend either Hotmail, www.hotmail.com, Yahoo, www.yahoo.com, or Google, www.google.com. (Yes, AOL is an option in the event of an emergency but I just despise them for working so hard to dumb down their subscribers and make them juvenilely dependent).
- Invest in a shopping cart. My shopping cart at my website is my most valued piece of Internet marketing real estate. It is the reason I am able to contact you today, regardless of the fact that my site is down. You can use a shopping cart to send up a flare in the form of autoresponders, emails, and ezines letting them know you’re still alive and well. You can even do promotions and make sales directly through the cart (if you have good copy).
- Do direct mail, voice broadcasts, or faxes. I feel like I’m time-traveling back to the dinosaur days but sometimes a postcard or an actual hard copy of a sales letter can cut through the clutter when an email cannot. Of course you can’t send them to a website if yours is down. Have them call a phone number. I use www.ureach.com to receive my toll-free number and faxes. If you’re looking to send them or do a voice broadcast, contact my friend Ron Romano at www.findmeleads.com. Fortunately I have detailed information for many (not all) of my subscribers. If you haven’t been collecting addresses, phone numbers, and/or fax numbers I suggest you begin.
- Find joint venture partners. Even if you don’t have a website, you can find someone else who is selling a product related to your field. In the carrot-growing business? Why not joint venture with someone in the tomato business? If you have a database you can still survive a website crisis. I wouldn’t advise going to your list too often to sell or you will lose many subscribers and a lot of good will.
- Back ‘er up. You must have a back up copy of your website or you will be in a world of hurt when it comes time to rebuild that puppy. I work with people who have lost months just trying to get their site staked out online. My webmaster, my virtual assistant and I all have a backup copy of my website. Wanna see? I wish I could show you but my @#! server is having issues. So no site for me.
ABOUT THE AUTHOR:
Lorrie Morgan-Ferrero, President of Red Hot Communications, Inc. is among a handful of the most highly sought after copywriters in the industry. Having studied with the leading gurus like Dan Kennedy, John Carlton, and Gary Halbert, Lorrie’s passion is teaching both entrepreneurs and copywriters how to master their own marketing through powerful copy. Her award-winning home study course, “Red Hot Copy to Woo Your Target Market” is a staple in marketing libraries. Annually she conducts an international online copywriting school, (“Red Hot Copywriting Bootcamp”), teaches a live workshop (“The Speed Copywriting Workshop”), and is a frequent guest speaker for other events. Lorrie’s ezine, “Copywriting TNT”, reaches over 15,000 subscribers in 74 countries worldwide. Learn more at www.red-hot-copy.com.
Technorati Tags: about copywriting, blog, blogging, blogs, business, copywriter, copywriters, copywriting, copywriting school, copywriting work, copywriting workshop, earn, gary halbert, internet business, internet business without a website, internet marketing, lorrie morgan-ferrero, marketing, online copywriting, red hot communications, red hot copy, running an internet business, writers
Popularity: 20% [?]
The Billionaires Club of India almost doubled from last year to 54 members up from 27, aided by a rebounding stock market that gained two-thirds in the year 2008 and an economy growing at six percent. According to Forbes Asia magazine, the country’s 100 richest people have a combined net worth of USD 276 billion, which was almost a quarter of the country’s GDP.
In 2008, there were only 27 billionaires on the India Rich List. In 2009, the number has almost doubled to 52-two short of what India had at the peak of the stock market boom in 2007. The richest newcomers are two brothers from Torrent Power - Sudhir and Samir Mehta, ranked 23 at USD 2.02 billion.
So we shall see that in 2015, India will be slowly climbing the ladder and become closer to China. By 2020, India will be there where China is now. My prediction is India shall be the next “China” and finally together with existing Asia’s giant Japan and Korea, we will see that Asia, in 10 years time from today 2010, is the next economy Super Power. India and China will dominate the economy and it is time to have a collaboration with India if you are thinking to tap the Big market in mid and in south Asia.
The advent of scale change in India will create turmoil in global markets. If India’s oil demand more than doubles over the next 10 years, and China’s does the same, oil producers will have to deliver an extra 9 million barrels of oil per day to feed the extra demand from just these two countries. Since the total increase in world oil production in the last three decades was barely 9 mbd, don’t be surprised if oil prices catch fire at some point in the next few years.
It’s going to be a disruptive decade ahead for other markets too: in metals, energy and even agro-commodities, as Indian demand starts looking more like what Chinese demand has been in the recent past. If this explains why China has been busy in a one-country race to grab the world’s resources, wherever they may be, perhaps it is time India took the natural resource game a little more seriously.
Technorati Tags: billionaires of india, business, forbes, india billionaires, india business, india rich list, mehta brothers, torrent power
Popularity: 19% [?]
(All the photos courtesy from http://www.hemmy.net/2006/10/15/creative-advertisements-around-the-world/)
These are all the example of creative advertisement. So is Advertisement really important to your business? Learn about advertisement today.
Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.
There are many different types of advertising that are effective for small businesses, from traditional forms of advertising such as signage, yellow pages listings and newspaper advertising through newer forms such as pay per click advertising on the Internet.
Technically, advertising is only one way of promoting your business, and you will want to be sure that whatever form of advertising you choose fits in with your marketing plan and overall marketing strategy.
Business promotion is to running a successful business as practicing scales is to playing the piano well; it may not be a thrilling activity in itself, but you just have to do it! You should spend at least an hour a day on business promotion or planning how to promote your business (and more is better, if you can fit the time in)!
You promote your business by getting the word out. The first axiom of business promotion is that you have to do this consciously. You can’t rely on other people to do it for you, no matter how great your product or service is.
Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.
Hey guys, how about I am telling you today that I advertise for your business. I am serious, YES, today I am Offering you a FREE Website Submission. Be Exposed To TENS OF THOUSANDS Of New And Unique Visitors!
Technorati Tags: business, earn, free website submission, free advertising, free targeted visitors, free unique visitors, free url advertising, free url submission, free website advertising, malaysia, marketing, small business, submit url free, submit website free
Popularity: 23% [?]
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